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Keyword research is perhaps the most important aspect of a business’s online presence and marketing campaign. Keyword research provides much needed information regarding how to best optimize your SEO writing while also giving you valuable information about your prospective customers and their needs.

By knowing what your prospective clients are searching for lets you know how to best suit your services and online marketing efforts. By utilizing these specific keywords in your SEO plan, you will be sure to be one of the highest ranked and easy to find providers of your services. An effective keyword research and SEO plan will ensure you stay in the know as to what your customers are looking for, and will give you that much of an edge over your competition.

Business-Woman_on-laptop_2_quavondo_iA good keyword research program will also keep you abreast of subtle changes in the market place. This research can help in predicting market shifts, attitude changes, and can help drive the right kind of traffic to your company’s website.

When researching ask yourself if the keyword is relevant to your website. Search the word through google to determine what results the word yields. Perhaps even buy a sample campaign at Google AdWords if your company doesn’t rank and see what changes. Then extrapolate the effectiveness of the keyword after collecting the data.

It is important to remember that even though SEO is more important and effective than ever before, it does require continual testing, updating, and experimentation. This is why keyword research is so important. SEO works well only when the most effective and currently active keywords are being used. If your keywords are outdated, or not actively used by prospective clients, they are not working for you.

Remember keep your company’s website performing at it’s peak by constantly checking, testing, updating, researching and experimenting. Keyword research is the best and most effective way to ensure that your SEO and keywords are driving the highest quantity of the right kind of traffic to your site.